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A New Campaign for the U.S. Olympic Committee
The U.S. Olympic Committee has a new logo, new agencies, and now, a new campaign that links the Olympic movement with the American spirit. The campaign, which was developed by Young & Rubicam and...
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Find Your Facebook Valentine—the Person Who 'Likes' You Most Often
Y&R New York and VML have whipped up a simple little Valentine's Day app called Who, Like, Likes You? that lets you discover your Facebook Valentine—i.e., the Facebook friend who has "liked" more...
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Y&R Bows U.S. Olympic Committee Effort
’Tis the season for Olympian advertising. Days after Procter & Gamble bowed a global campaign celebrating the moms of Olympic athletes, the U.S. Olympic Committee is launching an effort designed to...
View ArticleContenders Emerge in Vonage Review
Vonage has narrowed the field in its review of its creative and media businesses, with briefings slated for early next week. Sources identified the creative contenders as JWT, Havas Worldwide, VML and...
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Dell Highlights the Dingy, Humble Beginnings of Today's Popular Brands
Dell seeks to recapture its entrepreneurial spirit in new work from Y&R and VML, including this "Beginnings" spot that shows small apartments, basements and other venues where modern brands were...
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Droga5 Nabs Top Facebook Studio Award for Newcastle Brown Ale Work
For the second year in a row, the Facebook Studio Awards' best distinction goes to an agency-brand combo that used the social media platform as an anchor for a narrative ultimately shared via many...
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4 Shops Vie for Honda's Digital Account
American Honda Motor Co.'s digital marketing review pits agencies from three major holding companies against a key roster shop. Sources identified the finalists as VML, a unit of WPP Group's Young...
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Jim Radosevic Becomes President of Y&R New York
Young & Rubicam has reestablished the role of New York president and filled it from within. Jim Radosevic, a global creative director on Dell and Xerox, is taking the position, even while...
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Here's Why Marketers Are Flocking to Mobile World Congress in Spain
Around 93,000 tech, marketing and other digital industry professionals are in Barcelona this week for the 28th annual Mobile World Congress. It's not as ridiculously big as the Consumer Electronics...
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This Indie Band Sang About Tennessee at 35,000 Feet on a Southwest Flight
Passengers of a Southwest Airlines flight traveling from Dallas, Texas, to Memphis, Tennessee, were treated to some unusual in-flight entertainment Tuesday. When the plane reached 35,000 feet, indie...
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Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins
Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated. The ad updates come more than a year...
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Smile, Wink, Pray: Brands Decode the Enigma of Emojis
Marketers want to decode one of the social Web's most cryptic languages: emojis. The digital hieroglyphics, which convey users' thoughts and moods by way of hearts and smiley-faced poop across dozens...
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Wendy's Enlists YouTube Stars Rhett & Link to Put a Twist on Livestreaming
Thanks largely to Meerkat and Periscope, livestreaming has been a red-hot tactic for social media marketers in recent weeks. And today, Wendy's is putting a YouTube twist on the buzzy concept. To...
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How Instagram Is Changing the Way Brands Look at Photography, Online and Beyond
Call it the "Instagram Effect"—that filtered, shadowed, sharpened, brightened, tilted, faded, structured, saturated way of seeing life through a lens. It's changed the way people portray themselves...
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To Better Prepare Grads for Real Social Media Jobs, This Agency Created a...
Global marketing agency VML noticed recent graduates entering the advertising workforce hadn't quite mastered social media. Fresh out of college, they understood Twitter, Instagram and Facebook as it...
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Ad of the Day: NAPA Auto Parts Makes Great New-Car Ads … for Very Old Cars
None of the cars in VML's new campaign for NAPA Auto Parts is your father's Oldsmobile. You will, however, find Granny's clunky Toyota among them. Three, um, shall we say "lovingly used" vehicles...
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Wendy's Moves Its Creative Account From Publicis New York to VML
Wendy's has named VML its new creative agency of record without a review, ending its relationship with Publicis Groupe after nearly seven years. The Kansas City, Mo.-based shop, which is owned by WPP,...
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This Kansas City Agency Created a Smart Baseball That Doubles as a Digital...
With Kansas City coming off two back-to-back World Series appearances, baseball fervor in the Midwestern market this weekend is higher than usual for the hometown Royal's opening game on Sunday. To...
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Tennessee Showcases Diverse Tourism Attractions With 2,000 Customized...
Tennessee may be best known for its country music roots in Nashville, but the state also attracts tourists looking to see the Smoky Mountains, caves and a growing food and dining scene. To convey all...
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Ad of the Day: A Renoir Masterpiece Tells a Heartbreaking Story About Missing...
São Paulo, Brazil, has a government program called PLID that locates and identifies missing people. To raise awareness of this important work, agency VML interviewed the mothers of missing...
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